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Cetaphil Launches Hydration Skincare Line in Asia

Cetaphil is expanding its new Optimal Hydration Range, globally.

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By: Marie Redding

Senior Editor, Rodman Media


Cetaphil is introducing its Optimal Hydration range, which delivers lasting 48-hour hydration to the skin, in Asia. The line is rolling out to stores in Malaysia.

The range consists of—

  • Cetaphil Optimal Hydration 48 Hour Activation Serum
  • Cetaphil Optimal Hydration Refreshing Eye Serum
  • Cetaphil Optimal Hydration Healthy Glow Daily Cream 

An innovative combination of Hyaluronic Acid to replenish moisture and HydroSensitiv Complex, a complex of moisturizing ingredients and soothing blue daisy, deeply hydrates and soothe sensitive skin.

The Optimal Hydration range promises to deliver long lasting hydration care benefit that will soothe skin sensitivity and deepens dynamic hydration by increasing skin’s overall water content and locking in hydration for 48 hours where it’s needed most to improve the overall quality of sensitive skin over time.

The new range debuted at the end of 2020 in the US, when the brand announced its Deep Hydration and Sheer Hydration collections.

“The goal for this product range is to always provide long-lasting optimal hydration skincare suited for people with dry, dehydrated and sensitive skin concerns. And now, people with dry, dehydrated skin can rejoice too, thanks to the newly launched Cetaphil Optimal Hydration range! Everyone’s skin needs hydration to look and feel its best, no matter your skin type,” said Jessica Chan, Marketing Manager at Galderma Malaysia.

The Cetaphil Optimal Hydration range boosts skin’s water content by 50% locking it in to soothe skin sensitivity.

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